I came across this compelling, visual and manipulative
If you’re building yet another social community site then this presentation is for you.
What irks me about this presentation is how value is deprecated. This isn’t about software that is valuable to the user. It’s about teasing, cajoling, entertaining and seducing the user will help you meet your business goals. Business goals of what? Selling advertising to an arbitrarily segmented set of users? Making the experience of buying shoes more fun?
When I think about the amount of investment and creativity that goes into sites that are ultimately specialized versions of some existing application I see a sad future for civilisation.
It would be great to see Stephen Anderson’s skills in action on a more worthy purpose. I think there is true value in scripting the user experience so that users aren’t overwhelmed, so they can immediately see the value your application provides and gradually learn how to use its full power.
To all the VCs out there: if the primary value add of a business is it’s slick marketing then please, look elsewhere.