I recently wrote about the inevitable death of journalism. The Washington Post sees the same thing. Tech Crunch describes Fast Food Journalism, and Paul Kedrosky points out that Google is starting to fail. While I’m sure PageRank has been improved and tweaked, the same basic idea applies. How people link to a page is a more reliable indicator of the page contents than the page contents itself. It’s the first form of crowdsourcing. The problem is that PageRank has been repeatedly hacked. Google tries to stay ahead and the SEO industry tries to catch up.
The days of trusting what you can read on the net are long gone.