As I read about the Apple’s latest
All the new software I seem to see these days is either about search, entertainment or advertising. Perhaps it’s because I’ve been consulting in the media business but there’s no escaping that there’s a lot of money, energy and innovation in software that doesn’t really do anything useful.
I’ve been trying to create a software startup for a while now. It’s hard. I’ve seen a lot of bad ideas, dished up a bunch of my own and learned a lot. One thing is clear, if I’m going to do anything it needs to be software that does something useful.