Recently I read about the latest form of media spin control through google adwords. The story is about a NY Times article about hoki fishing in New Zealand. The hoki is a relatively obscure fish that surfaced as a major source for McDonalds as other stocks came under overfishing pressure.
It would have been nice if the New Zealand Seafood Industry Council had looked at the science and figured out how to manage a long term sustainable balance. Of course their actual response was to buy as much PR as possible to throw the claims of the article into doubt.
Another symptom of the death of journalism can be found at Demand Media. They have taken the tabloid approach of giving people what they want to read and combined with search trends. No longer is journalism about finding the story or uncovering the misdeed.
Journalism used to exist in an ivory tower of concentrated capital. That tower was defined by the distribution mechanism be it paper, radio or TV. Like it has for almost every other pay content before, the internet is tearing away the foundations of those towers. What’s left will be a combination of paywalls, DRM, desperate relationships and a very large and utterly Balkanized world.